Keywords are words and phrases that web surfers put into search engines when they are looking for websites that cover particular topics or sell certain products. Optimizing your website so that it turns up near the top of the search engine results pages (SERPs) for keywords can help build your business, but only if you choose the right ones. The articles in this section help you choose keywords that searchers are actually using.
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<span name=KonaFilter>Website Submission</span>
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So you've created your website, made it pretty and easy to use, and now all you need to do is sit back and wait for your customers to find you. Well, unless you are sending out psychic invitations to your customers directly, you are going to need to submit your website to several search engines. This section will help you understand the ins and outs of submitting your website to different search engines.
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Website Promotion
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One of the tricks of having a website on the world wide web, is continually bringing more visitors to your website. Optimizing your website for search engines and submitting them successfully to search engines and web directories are just a sample of what is necessary to promote your website to increase traffic. Learn more about website promotion here.
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Website Marketing
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Large companies have whole departments designated to handling the marketing needs of thier products. This includes campaigns for print, radio, tv, and even websites, as of late. Marketing websites has turned out to be a completely different animal than traditional marketing, requiring new techniques and know-how not formerly available. Learn more about marketing websites in this section.
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Web Directories
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A web directory is basically a series of webpages, categorizing links to other webpages. You might associate a web directory to your local yellow pages. There are many web directories on the internet, the most well known ones being provided by Google, Yahoo, and Lycos. Use this section to learn more about web directories, and what they can do for your website.
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Search Engine Optimization
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In today's online world, your website doesn't mean anything to anyone unless it can be found by your customers. Optimizing your site so it appears high in the search engines seems to be as much as an art form, as it is a science. Find out what you can do to keep up with the quickly changing world of Search Engine Optimization, to keep traffic coming to your website.
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Search Engine Spiders
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Spiders or robots are software that the various search engines send out to index websites. They bring back information to the search engines’ databases to keep them as up-to-date and relevant as possible. If you care about your standing in the search engine results pages (SERPs) – and who doesn’t? – you need to know how you can set up your site to make sure these programs can do their job smoothly. The articles in this section will tell you what to do, and just as importantly, what to avoid doing.
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Search Engine News
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With new developments in the search engine field being reported on an almost hourly basis, search engine optimizers need to keep on top of what’s happening just to do their jobs. This section tells you what all the major search engines are up to, as well as other interesting developments from the smaller players that could have a significant impact on the search engine field.
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Link Trade and Exchange
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While it is an occasionally controversial practice, and certain variants of it can get you banned from the search engines, many if not most websites engage in some form of link trading to help build up their traffic and their standing on the search engine results pages (SERPs). The articles in this section show you how to do it.
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